Thursday, November 24, 2011

DAY 4 EARLY

I'm starting to understand blogging.  In the past I either started writing my blog early and posted it before the day was complete or waited till the end of the day and forgot the progression of ideas.  Now I will write it during the day as a draft, polish and publish at the end of the day.  I am still hoping my classmates will join in and post comments at all times.  If I am asked to comment on a question or give an opinion I will definitely make a reference in my blog for the benefit of all.  Clearly I will act as quickly as asked and trust you will do the same for me.
Now down to business.  I started the day reading another chapter in my book, "Awaken the Giant Within".  It was all about asking the right question to find the right answer.  As you are trying to resolve a problem ask as many questions as you can. Look at the problem from as many angles as possible.  The more questions you ask the higher the probability that you will ask the right one that will solve the problem.  I am already using that strategy to expand on the success I had with offering owner financing on boats in my yard.
Let me expand on what and why I did.
Early on I realized I had issues that took my attention away from where I needed to focus, remember the nagging maintenance?  That was relatively easy to eliminate (hire contractors), some pain but far more pleasure expected in the future.  NEW PROBLEM: I have a number of un-sellable boats in my boatyard that are taking up valuable rental space and are not enhancing the yard's appearance. (IT IS WHAT YOU PERCEIVE! I want my customer to perceive a 1st class operation).  I had no capital remaining in these boats. I made a good return on my initial investment (I am an expert on boat acquisition) but what was left was a non performing asset.  I asked myself a number questions (the interesting thing is I used the strategy yesterday that I read about today) and decided to advertise these boat with owner financing, remember value added. 
OWNER FINANCING IS AVAILABLE WHEN BOAT IS STORED WITH US UNTIL PAID IN FULL: $100 down, $75.00/mn storage, NO interest, NO installment payments required as long as storage is kept current, final balance due 1 year from sale. Title will be transferred upon final payment and when vessel leaves our yard. * ACT TODAY
and receive an additional storage incentive (limited time offer)

I do have some experience in drafting an ad.  One key factor is to have a call to ACTION! (Limited Time Offer). I remembered another comment made in the seminar "Pigs get Fat but Hogs Get Slaughtered" I set the down payment at no more than 10% of my advertised price and storage at 50% published rates.  HOW'S THAT FOR AN ANSWER? I had the means to make it happen.
HOW DID I IMPIMENT MY IDEA?  I update my Craig's List Posting with the language noted above and made two calls to previous leads that I thought might be dead. (If you where listening at the seminar I commented about my philosophy about getting back to a customer, I tell them,"If you don't hear back from me, you know I am dead")
RESULTS:  In the same day I sold one boat, have a verbal agreement on another and two hot leads. THAT'S A WOW!
On review, I identified the problem, asked the questions, found a possible solution and ACTED IMMEDIATELY I used both sides of my brain and ultimatley received PLEASURE and some positive reinforcement.

IT WORKS CLASSMATES, USE IT.
This is just too good to wait till the end of the day to publish so expect an addendum later. Happy Thanksgiving.

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